A Guide to Business Cards

A Guide to Business Cards

October 22, 2024, by Lesar UK

In a world where LinkedIn profiles and email signatures dominate the professional space, you might wonder if business cards are still relevant. The short answer? Yes! Business cards remain one of the most personal and effective ways to leave a lasting impression when you meet someone face-to-face. Whether you’re at a networking event, a conference, or just having a coffee with a potential client, handing over a business card can be a simple yet powerful move. But what makes a good business card? Let’s dive into the basics, starting with size and moving on to why this small piece of card stock still matters.

What is a business card size?

You’ve probably noticed that business cards are about the same size as your credit card, which is no coincidence. The most common business card size is called CR80, and it measures 54mm x 86mm. This size is ideal because it fits easily into a wallet or pocket and has just enough space for the essentials - your name, contact info, and a bit of branding.

Why Do Business Cards Still Matter?

Here are a few reasons why business cards are still going strong, compared to digital business cards:

  1. Tangible and Personal: There’s something special about handing someone a card. It feels personal. It's a gesture that can help you stand out in a world of endless emails and social media connections.

  2. Instant Profes­si­onalism: When you meet someone new in a business setting, exchanging business cards feels more professional than asking for their Instagram handle or trying to quickly type their number into your phone. A card shows you're prepared and serious.

  3. Brand Repre­sen­ta­tion: Your business card is like a mini billboard for your brand. The design, colours, and logo represent your company or personal brand in a way that’s immediate and memorable.

  4. Works Without Wi-Fi: Let’s face it, not all networking happens in tech-friendly environments. Whether you’re at a trade show, a client lunch, or an industry meet-up, business cards let you share your info even when digital devices aren’t handy.

  5. Memorable: A well-designed card is more likely to be kept and remembered. People often save business cards in their wallets or desk drawers, meaning your information might resurface when they least expect it - but at the right time.

The Anatomy of a Great Business Card

So what makes a business card effective? It’s not just about having the right size; it’s about getting the details right. Here are the key components:

  1. Clear Contact Information: At its core, a business card’s job is to make it easy for someone to reach you. Include your name, job title, company name, email, phone number, and any relevant social media or website links.

  2. Logo and Visual Identity: Your logo should be prominent and reflect your brand’s identity. Whether you’re a corporate professional or a creative freelancer, your card should visually align with what you stand for.

  3. Easy-to-Read Fonts: No one wants to squint at a business card. Make sure the text is legible, using professional fonts that fit your brand’s tone. Avoid overcrowding the card with too much text.

  4. High-Quality Materials: The way a card feels can say a lot about you. Thicker paper, a matte or glossy finish, or textured cards can add a premium feel. If your card looks and feels cheap, it might say the wrong things about your business.

  5. White Space Matters: Resist the temptation to fill every corner of your card with information. Clean, uncluttered designs look more professional and make the important details stand out.

Customising Your Business Card

Once you’ve got the basics down, you can get creative with customisation. The standard CR80 size is great for most people, but if you’re in a creative industry or just want to stand out, why not try something different?

  1. Materials: Paper isn’t your only option. Business cards made from metal, wood, or even plastic can make a statement. For eco-conscious brands, recycled or sustainable materials show that you care about the environment.

  2. Special Finishes: Adding a touch of elegance can make your card stand out. Options like embossing, foil stamping, or spot UV coating can give your card texture and shine, making it more memorable and fun to touch.

  3. Non-Standard Shapes: While standard-sized cards are easy to carry and store, unique shapes like squares, circles, or cards with rounded edges can make your card more noticeable. Just keep practicality in mind—if it’s too bulky or hard to fit in a wallet, it might end up in the trash.

  4. Interactive Features: Want to take your business card into the digital age? Add a QR code that links directly to your website or LinkedIn profile. Some cards even use NFC technology to let recipients tap the card to their phone and instantly download your contact info.

Conclusion

In the end, a business card is much more than a way to share your contact details. It’s a tangible representation of your brand, your profes­si­onalism, and even your personality. While the CR80 size is the go-to standard, there’s no limit to how you can customize a business card to make it uniquely yours. Whether you stick to classic designs or go bold with special finishes and creative shapes, having a solid business card can help you make a memorable impression every time you hand one over.

So, the next time you’re preparing for a meeting or event, don’t leave your business cards at home. They may just be the most important tool in your networking toolkit.

Ready to create your own? Contact us today to get started on crafting your perfect personalised lanyards!

Posted in Help and advice on